social media Social media are interactive technologies that facilitate the creation , sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks . [ 1 ] [ 2 ] Common features include: [ 2 ] Online platforms that enable users to create and share content and participate in social networking. [ 2 ] [ 3 ] [ 4 ] User-generated content —such as text posts or comments, digital photos or videos , and data generated through online interactions. [ 2 ] [ 3 ] Service-specific profiles that are designed and maintained by the social media organization . [ 2 ] [ 5 ] Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. [ 2 ] [ 5 ] The term social in regard to media suggests pl...